Sp nger | 2012 | 1447127412 | 195 pages | PDF | 1,1 MB
Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn
how to do it yourself and how to effectively manage the parts you
cannot. The tools and techniques that will enable you to produce your
own CI for your consumption are out there, and have been honed by
decades of work. But, you cannot just adopt them – you have to adapt
them. Why? Because, when you finish reading this book, you will be the
data collector, the analyst, and the end-user. Traditional CI is
premised on a reactive, two part relationship – a CI professional
responding to what an end-user identifies as a need; by doing this
yourself you can turn CI from being reactive to being proactive. As the
decision-maker, you can get what CI you need, when you need it, and then
use it almost seamlessly. Written by two of the foremost experts on CI,
Proactive Intelligence: The Successful Executive's Guide to
Intelligence: •shows where and how CI can help you and your firm,
•provides practical guidance on how to identify what CI you need, how to
find the data you need, and how to analyze it, and •discusses how to apply CI to develop competitive-
and career- advantages. Each chapter is supported by important
references as well as by an additional list of resources to support and
supplement your knowledge. Proactive Intelligence: The Successful
Executive's Guide to Intelligence teaches you how to generate proactive
intelligence and use it to advance your business and your career- making
it an essential resource for managers and executives, as well as
everyone who wishes to integrate CI into their daily work
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