Sp....er | 1461420490 | 2012 | PDF | 59 pages | 3 MB
“The trend is your friend”is a practical principle often used by business managers,
who seek to forecast future sales, expenditures, and profitability in
order to make production and other operational decisions. The problem is
how best to identify and discover business trends and utilize trend
information for attaining objectives of firms.This book contains an
Excel-based solution to this problem, applying principles of the
authors’ “profit system model” of the firm that enables forecasts of
trends in sales, expenditures, profits and other business variables. The
program, called FIRM, which runs on Windows with Microsoft Excel 2010,
useshistorical time series of total sales, total costs, and total assets
of the firm from its financial
statements (income statements and balance sheets), estimates
relationships among these variables, and then employs the estimated
relationships to forecasts trends in these vital business variables.
Featuring step-by-step case examples, the goal is to equip business managers
and students with easy-to-use tools for understanding and forecasting
trends in important business variables, thereby empowering them to make better business decisions. excelbased business analysis forecasting key trends,
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